brownehill Radio

  • Home
  • ON AIR
  • Events
  • NEWS
  • Videos
  • ABOUT US
  • ADVERT RATES
  • Contact
  • SHOW HOSTS/DJS
  • Podcasts!!!
  • Blog
  • Home
  • ON AIR
  • Events
  • NEWS
  • Videos
  • ABOUT US
  • ADVERT RATES
  • Contact
  • SHOW HOSTS/DJS
  • Podcasts!!!
  • Blog

NEWS

HOW TO PROMOTE YOUR MUSIC AS AN INDIE ARTIST

9/9/2016

11 Comments

 
Picture
I know it sounds completely counterintuitive to promote your music and raise awareness for yourself as an artist without actually talking about your music – or your music career, for that matter. But it’s being done more and more and has become a really powerful way to make a name for yourself by bypassing the crowded indie-musician market.
Let me explain. The key is to establish yourself as an expert in some related topic like gear, self-releasing music, or songwriting. It’s about sharing valuable information on a topic you have a lot of experience in to draw potential fans. They find you by searching for “how to write a song,” or “how to book your own gigs,” or “guitar pedal review,” and discover your music through that connection.


Push vs. pull marketingTraditionally, there are two ways to go about promoting your music. You can either push your message out to fans and potential fans (push marketing), or you can pull them in and get them to come to you (pull marketing).
Push marketing is those typical advertisements you see on TV and hear on the radio. They’re just pushing information out about their product to a large audience hoping to reach someone who may be interested.
Pull marketing is about giving out valuable information that you know your target audience is searching for. This valuable information could be exclusive or behind-the-scenes access to you as an artist. This kind of content will pull in current fans and deepen your relationship.
But you could also share advice on something you have a lot of experience with. This will help you reach a new audience who may not even be familiar with your music.
[6 Ways to Build Personal Relationships With Fans That You Probably Haven't Tried]
So let’s go through the strategy step-by-step.
1. Find your expertiseThe first step is finding something you have a lot of experience and knowledge in. As a musician, you have a few really obvious routes – music, songwriting, mixing, mastering, music theory, gear, instruments, etc. These are the skills that form the very foundation of your career, so you definitely have a lot of valuable information to bring to the table here.
Many musicians, including Scale the Summit’s bassist Mark Michell, have set up online schools to share their musical knowledge and techniques. The key here is to bring this training online instead of doing local lessons. Not only will you be able to reach a much larger audience, you’ll also start showing up in Google searches for things like “online bass lessons.”
Other musicians pull on other skill sets like music business knowledge, booking gigs, or creating YouTube videos. DIY musician Ari Herstand, for example, runs the blogAri’s Take, where he shares his experiences and the skills he’s learned from booking his own shows and generally running his own career. Other musicians like Alex Cowles share their knowledge on self-releasing music.
2. Find the right platformIf you want people to organically find you, the best option is to go online.Depending on the kind of information you share, your platform may be a little different. So, if you’re creating music lessons, videos may be your best bet. Try making YouTube tutorials, playthroughs, and lessons, and release them regularly to build an audience.
On the other hand, if you’re sharing the things you’ve learned on getting your songs licensed orbooking college gigs, a blog may suit your information better. Gear and guitar pedal reviews and demonstrations might use a combination of blog posts and videos.
You could also aim to partner with other media outlets to share out your information. This will help you get your name out to a larger audience. In addition to his own blog, Ari Herstand also writes for Digital Music News. Maybe you could get a regular column in a small online music magazine or music industry blog – start small and grow from there.
[How to write for the Sonicbids blog]
3. Show up in searchNow that you have your content up, you need to make sure people can actually find it. There are plenty of SEO guides out there, but basically, you just want to think about what people are actually typing into search. There are also a lot of cool tools likeGoogle’s Keyword Planner that can give you some ideas.
You want the keywords and article titles you choose to be relevant and specific to what you’re posting. So if you’re posting a review of a certain guitar pedal, a title like “Boss Waza Craft VB-2W Vibrato Review” will perform better than “Guitar Pedal Review.” Likewise, if you’re sharing your tips on how to set up good lighting for a music video, something like “Setting Up Good Lighting for a Music Video” will probably do the trick.
Of course, good SEO won’t instantly drive thousands of people to your articles and videos. It’s going to take a lot of work and consistent posting to build up an audience.
4. Create the connectionHere’s the most important part of this strategy: you need to make the connection to your music and drive your viewers or readers to check it out. After all, music is your main gig.
There are a few options here. You could obviously host your blog on your band’s site, or share your tutorials or gear reviews on your band’s YouTube channel. That way, your music is just a click away. This works, but it will make it more difficult to get the SEO working like you want.
If you host your content off your music website, you need to make the connection obvious. Include an “About” page that shares your story. Highlight your musical journey and your creative career as an indicator of your expertise on the subject.
You should also mention your career and bring out stories in your articles and videos.Preface an amp review by saying you brought it on tour and recorded some awesome sounding live videos with it. Include the live video to prove your point (and introduce your readers to your music).
If you’re teaching people on YouTube about modes, you could mention that you used a certain mode when writing a new song you have out. Play a short section of that song to show your point and include a card in the top right corner to link to your music video.

 written by Kosha Dillz

Culled from http://www.hypebot.com/hypebot/2016/09/focus-on-podcasts-and-playlists.html​ 

11 Comments
Manager Indianapolis link
11/20/2017 04:00:06


Fantastic blog! Do you have any tips and hints for aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything. Would you propose starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely overwhelmed .. Any suggestions? Many thanks!

Reply
GuitarsVibe link
3/26/2018 23:27:28

This blog is really great. The information here will surely be of some help to me. Thanks!.

Reply
starting a music school link
4/18/2018 04:31:56

it was a wonderful chance to visit this kind of site and I am happy to know. thank you so much for giving us a chance to have this opportunity..

Reply
Copyright Free Music link
5/3/2018 01:18:11

Great job for publishing such a beneficial web site. Your web log isn’t only useful but it is additionally really creative too. There tend to be not many people who can certainly write not so simple posts that artistically. Continue the nice writing

Reply
minecraft gratuit link
5/14/2018 05:50:10

it was a wonderful chance to visit this kind of site and I am happy to know. thank you so much for giving us a chance to have this opportunity.

Reply
private music studio tips link
5/19/2018 13:27:06

An fascinating discussion is value comment. I think that it is best to write extra on this matter, it won’t be a taboo topic however generally people are not enough to talk on such topics. To the next. Cheers

Reply
mueed
7/15/2018 07:50:46

I have recerntly visited many website and I didn't found their post informative , good content , But when I red your post , I found it informative and different with good content.
<a href="https://ipucum.net">ipucum</a>

Reply
the crown dvd link
9/4/2018 00:45:10

this is really nice to read..informative post is very good to read..thanks a lot!

Reply
buy dvd once upon a time season 6 link
10/8/2018 01:09:09

Great post I would like to thank you for the efforts you have made in writing this interesting and knowledgeable article.

Reply
webstagram link
10/12/2020 02:26:05

This is also a very good post which I really enjoy reading. It is not everyday that I have the possibility to see something like this.

Reply
celebrity birthdays link
6/23/2022 04:03:40

Great write-up, I am a big believer in commenting on blogs to inform the blog writers know that they’ve added something worthwhile to the world wide web!

Reply



Leave a Reply.

    Ray Bee

    RSS Feed

Powered by Create your own unique website with customizable templates.